SAM VOONG
(she/her) is an interdisciplinary designer based in Los Angeles, CA. Her creative practice centers around the idea of experimentation + play; often intersecting between analog and digital practices.
She is interested in identity, transmedia, editorial, typography, and art direction; drawing inspo and stories from music, cinema, nostalgia, and pop culture.
SAM VOONG
Interdisciplinary Designer based in Los Angeles, CA.
Listening Garden (2024)
Publication / Production Design / Identity System
Listening Garden is an intimate sound + reflection experience split into two interactive parts: Attuning & Immersing. The experience is focused on being in tune with your mind, body, and sound. The kit includes a guided field book, a poster zine, two letter sets, sticker & stamps, and a curated soundscape disc.
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The Sacred and Profane (2025)
Publication / Printmaking / Installation
The Sacred and Profane explores American iconography through traditional craftsmanship and materiality. This collection of 31 woodblock prints, cyanotype denim quilt, and timeline book examines how familiar symbols maintain their forms while their meanings shift across contexts and generations. This project was exhibited at Otis College of Art and Design as part of the 2025 "O-Launch Week".
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Hands On Deco (2024)
Identity System / Typeface Design / Merchandise
Hands on Deco is a speculative event held at Craft Contemporary focused on Harajuku fashion. Inspired by the adolecents seen on Fruits Magazine, the identity pulls from the mix-match patterns and DIY culture.
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Cultural Olympiad:
Paris 24 To Los Angeles 28 (2024)
Poster Design / Motion
Selected as 1 of the 24 winners in the 2024 Cultural Olympiad Poster Competition, celebrating Paris 2024 and Los Angeles 2028 Olympic and Paralympic Games. Organized by the City of Paris and LA County Department of Arts and Culture, 12 posters and motion pieces per city were chosen for outdoor exhibitions and events. The exhibition was showcased at Jardin Villemin - Mahsa Jîna Amini (Paris, France), Henry P. Rios Bridge Gallery (Los Angeles, California), and EXPO Center (Los Angeles, California).