SAM VOONG (she/her) is an interdisciplinary designer based in Los Angeles, CA. Her creative practice centers around the idea of experimentation + play; often intersecting between analog and digital practices.

She is interested in identity, transmedia, editorial, typography, and art direction; drawing inspo and stories from music, cinema, nostalgia, and pop culture.

Previous work at Snap Inc, Adobe/The Fittest,
The Sophs, Wes Patrick, Donny Daydream, Bachyard Ghost.
This portfolio features selected work from 2024 and 2025.
For inquiries and collaborations, please reach out!

custom web elements developed using HTML/CSS

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Hands On Deco (2024)
Identity System / Typeface Design/ Merchandise

Hands on Deco is a speculative event held at Craft Contemporary focused on Harajuku fashion. Inspired by
the adolescents seen on Fruits Magazine, the identity pulls from the mix-match patterns and DIY culture.

*Merchandise was produced at Otis College of Art and Design’s Laser/Engrave Labs. 


Sewing in collaboration with @extremeartsandcrafts on Instagram.