SAM VOONG (she/her) is an interdisciplinary designer based in Los Angeles, CA. Her creative practice centers around the idea of experimentation + play; often intersecting between analog and digital practices.

She is interested in identity, transmedia, editorial, typography, and art direction; drawing inspo and stories from music, cinema, nostalgia, and pop culture.


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custom web elements developed using HTML/CSS

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Hands On Deco (2024)
Identity System / Typeface Design/ Merchandise

Hands on Deco is a speculative event held at Craft Contemporary focused on Harajuku fashion. Inspired by
the adolescents seen on Fruits Magazine, the identity pulls from the mix-match patterns and DIY culture.

*Merchandise was produced at Otis College of Art and Design’s Laser/Engrave Labs.